I’ve spotted these three articles on Mashable recently, which I think go together rather well. Enjoy!

Create your own Facebook page

Social media marketing is a fantastic tool which every business should be taking advantage of. It allows a company to build an interactive online presence, completely free of charge!

“There are 500 million active users on Facebook — it’s about time you get in on the action and start a Facebook Page for your business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate to a lot of business for your company.”

Not a techie? That’s not a problem — the process isn’t too technical. Here’s a step-by-step guide to help you initiate your Facebook marketing campaign.

Get Started With Google Analytics

From small personal websites to those of large corporations, it is vital that we monitor performance and effectiveness. Google Analytics is a free solution which will do everything you’ve ever dreamed of when it comes to an analytics application!

“There are millions of websites out there, and tracking how people are getting to your site and what’s performing well is a must for being competitive in the online market. Google Analytics makes it easy for anyone managing a site to track and analyze this data. It’s a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Need insight on what design elements might be turning people away?”

Dive head first in to this article here!

5 Strategies for Maximizing Your Website’s Conversion Rate

As companies turn to social media giants like Facebook and Twitter to drive traffic and gain new customers, there is a growing risk that the website — one of the most powerful sales and marketing tools — will be overlooked.

“It is important for every consumer-facing enterprise to seek out new prospects and drive additional traffic via all available social media channels. Yet too many companies still neglect some basic strategies that could maximize conversion rates for the traffic they already have.”

This article is written by David Brussin, the Founder and CEO of Monetate. Check it out here.

I hope you’ve found this interesting. If you spot another article which is relevant, drop a link in a comment below!